Feeder

Native Events recently attended Midem, the European Music Trade Show in Cannes, where they were awarded with the contract to help launch new albums for several bands including Feeder, Moloko and Robbie Williams. In support of the launches they developed the communication strategy for the bands on behalf of Chrysalis Records.  As part of the campaigns, a content management system and a direct viral e-marketing campaign was implemented. Data capture of site visitors was actively encouraged without being obtrusive and personalised newsletters and flash based e-mails were then utilised to provide a highly targeted viral marketing campaign.

This enabled the management to trace sales demographics of the individual fans and to significantly reduce costs for promoting the bands and their albums. As a result of the campaign, the fan bases increased in size by 400%.