Stirfresh, the food retailer, won a Harrods contract based on their launch and communications strategy developed by Native Events.
Native Events managed the public relations, advertising, direct mail and collateral production for the launch of the Stirfresh new product range. Direct mail campaigns targeting new markets were implemented which provided substantial leads and new orders. For these projects Native Events conceived the ideas, managed art production and printing, wrote copy, procured and managed the mailing lists and qualified leads prior to passing the data on to the sales teams. They improved the quality of new product introductions resulting in greater field sales enthusiasm, better customer understanding, and a faster rate of order build-up. This led to numerous corporate accolades for success in handling new product introductions and subsequent promotional activities. The products were introduced on time, and met or exceeded sales projections.
"Working closely with The Native Agency, Native Events, were crucial to the growing success of Stirfresh. Their team has provided us a platform to expand our operations. They have made it their business to understand our business, and it's reflected in the quality of the work and the results. Their supporting communications have helped us make a real impact on our marketplace."
Jan Nairn - Director Stirfresh
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